Pitches, videos and smoothies!

 

First of all, sorry I haven’t posted in a while, my life the past month and a bit , has been a mixture of merriment and presentations, indeed leaving me little time to sit down and think , let alone blog

One of these presentations was a pitch to the five by five PR company based in Southampton, who came to us with the brief of encouraging the sales of Welch’s juice in the UK market and increasing traffic to the Welchs UK website. The months prior to our pitch was full of juice tasting, questionaire making , social media monitoring and lots of creative brainstorming trying to invent some interesting tactics to fulfil the brief as well as capturing our sense of humour and personalities.

One of our tactics was to create a bunch of smoothie recipes to be released through social media sites in order to get the audience talking and tasting this unique tasting juice! We made a short home video to include within our pitch in order to portray our idea as well as raise a few laughs and get the clients trying these tasty smoothies!

We filmed the video using Instagram, in order to utilise one of the social media platforms that we had chosen to be a foundation for our online campaign, and this enabled us to be on the same level as the audience and not seem too over professional, giving Welch’s a less corporate personality.

Would love to know your thoughts on using a less professional approach on making and producing videos for campaigns and whether you think it engages with the appropriate audiences!

Emily x

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